Gede Ardiana
Vice Chairman III of BaliCEB | Director of Sales at Merusaka Nusa Dua | MICE Strategist
A veteran hospitality leader with over 30 years of distinguished experience across premier five-star luxury resorts in Nusa Dua. Currently Director of Sales at Merusaka Nusa Dua (since May 2022), having previously served as Assistant Director of Sales - MICE and Director of Events. He spent over two decades with Grand Hyatt Bali leading high-profile international banquets and convention services, while actively championing Bali at premier global travel trade shows.
BaliCEB
Dewan Pengurus
Career History & Executive Leadership
Professional trajectory across hospitality and business events
Director of Sales
Mei 2022 – SekarangMerusaka Nusa Dua, Bali
Memimpin strategi komersial, akuisisi akun korporat dan MICE bernilai tinggi, serta penetrasi pasar regional dan global.
- •Merumuskan strategi penjualan adaptif untuk mencapai target pendapatan properti secara konsisten.
- •Membina hubungan langsung dengan perencana acara korporat, BUMN, kementerian, dan asosiasi internasional.
- •Memimpin audit kepuasan pelanggan pre-and post-convention untuk peningkatan mutu layanan berkelanjutan.
Assistant Director of Sales - MICE
Oktober 2016 – April 2022Merusaka Nusa Dua, Bali
Mengembangkan pangsa pasar MICE, negosiasi margin kontrak bernilai besar, dan perluasan jaringan agen global.
Director of Events
Juli 2015 – September 2016Merusaka Nusa Dua, Bali
Mengawasi administrasi operasional event, perencanaan 10-day forecast, dan inspeksi langsung delegasi VIP.
Sales Manager - MICE
September 2011 – Juli 2015Grand Hyatt Bali
Menembus akun-akun strategis MICE internasional dan domestik, merancang strategi respon kompetitif.
Event Manager & Event Executive
Juni 2004 – September 2011Grand Hyatt Bali
Assistant Restaurant & Banquet Manager / F&B Team Leader
1992 – 2004Grand Hyatt Bali
Education & Credentials
Diploma Pariwisata & Perhotelan
1991 – 1992Tourism School Bali
Executive Leadership Certification
2018PT Hotel Indonesia Natour (Persero)
Smart Selling I & II Certifications
Hyatt International Training Academy
Global Expos & Trade Show Delegations
Worldwide business event sales missions and international tourism exchanges
