SANUR, Bali — The Bali Wellness and Beauty Expo (BWB Expo) 2026 concluded successfully after three days of business networking, knowledge exchange, and industry collaboration at the Bali Beach Convention Center, one of Bali’s premier event venues located within the same integrated complex as the luxury The Meru Sanur.
Held from 4–6 June 2026, the event brought together key stakeholders from the wellness, beauty, tourism, healthcare, hospitality, investment, and creative industries, reinforcing Bali’s growing reputation as one of Asia-Pacific’s leading wellness destinations.
According to the organizing committee, the exhibition represented robust participation from five Indonesian provinces. The event also welcomed delegates and business participants from 10 countries, including Japan, South Korea, China, Singapore, Malaysia, India, the United Kingdom, the United States, Australia, and Indonesia. Combined with trade visitors, speakers, investors, media representatives, and industry professionals, total attendance reached approximately 3,500 participants during the three-day event.
Carrying the theme:
“Thrive in Bali: Where Wellness Inspires the World”
The expo highlighted the growing importance of the global wellness economy and Bali’s unique position within the sector.
The program featured three high-level plenary sessions, sixteen seminars and talk shows, five hands-on workshops, wellness activities, fashion showcases, and cultural performances. Discussions covered a wide range of topics, including wellness tourism, medical and health tourism, beauty innovation, sustainability, investment opportunities, digital transformation, and human capital development.
The event also served as a platform for collaboration among government institutions, industry associations, universities, investors, destination stakeholders, and private-sector businesses, creating new opportunities for partnerships and future growth.
Bali Beach Convention Center Emerging as a Premier Event Venue
The success of BWB Expo further demonstrates the capability of the Bali Beach Convention Center as a world-class venue for international exhibitions, conferences, corporate meetings, and trade events.
Situated within Bali’s Special Economic Zone (SEZ) for Health and Wellness Tourism in Sanur, the convention center benefits from direct access to luxury accommodations, including the adjacent The Meru Sanur, providing event organizers with a seamless combination of meeting facilities, premium hospitality, wellness experiences, and beachfront surroundings. This integrated venue ecosystem continues to strengthen Bali’s competitiveness in attracting international MICE (Meetings, Incentives, Conferences, and Exhibitions) events and wellness-focused gatherings.
Returning in 2027
Building on the momentum of this year’s success, organizers have confirmed that the Bali Wellness and Beauty Expo 2027 will return to the Bali Beach Convention Center from 4–6 June 2027 (Friday–Sunday).
As an annual event, BWB Expo is expected to continue serving as a strategic platform connecting wellness and beauty professionals, investors, buyers, policymakers, tourism stakeholders, and innovators from around the world.
With growing international participation and increasing recognition of Bali as a wellness destination, the expo is poised to become one of the region’s leading annual gatherings dedicated to the future of wellness, beauty, health tourism, and sustainable destination development.
For international event planners, buyers, and investors, BWB Expo offers a unique opportunity to experience firsthand the strengths that have positioned Bali as one of the world’s most compelling destinations for wellness-focused business events and industry collaboration.
(BaliCEB Media Team)